How do you effectively demonstrate and have prospects engage with an unwieldy product? Having potential customers imagine what a condo under development will look like post-construction or evaluate how various heating and air conditioning systems will look and feel in their home pre-purchase are not easy tasks. At least they weren’t before the entrance of augmented reality in marketing and sales.
Aligning augmented reality with marketing and sales strategies allows customers to explore and engage with the features of a product or service. Depending upon how a given brand implements the technology, prospects can do so either independently or with the assistance of a sales professional. This technology enables users to manipulate digital objects, ‘try on’ or ‘test’ products from digital catalogs, and gain better understanding of a product’s characteristics before committing with a purchase.
Augmented Reality Technologies
Augmented reality-assisted marketing and sales may use a number of technologies for the authoring, detection, recognition, and rendering of products. Once the products have been properly imputed, they can be displayed via mobile platform, properly equipped kiosks, desktop systems, and other stationary display types. User interface is likewise variable although most agree that touchscreen and the use of hand gestures to advance through catalogues and manipulate options is ideal.
Advantages of AR Use
The use of augmented reality in marketing and sales provides a variety of unique advantages for brands. Advantages like:
- Because all of a product’s features and varieties can be displayed via a digital device, retail establishments can keep a smaller showroom or storefront.
- Prospects and returning customers can evaluate and test products before they are released or otherwise made available in a given store or location.
- Customers can test our various size, color, and other choices prior to purchase. This assists them in making a more informed buying decision that ultimately improves their satisfaction with a product.
- Integrated social features allows customers to receive feedback from their or the brand’s network.
Organizations That Stand to Benefit with AR
Manufactures of automobiles, automotive parts, consumer goods, and garments as well as jewelry stores, food and beverage companies, and any retail establishment or brand that seeks to provide their customers with more pre-purchase options and display those options in an engaging and interesting way.
The users are the prospective buyers, both professionals and general public.
A few example scenarios:
- A consumer goods company can use augmented reality marketing and sales to allow customers to try on a watch, glass frames, or shoes from the comfort of their home.
- Car dealerships can use the same technology to allow buyers to evaluate things like different paint colors and rim styles for makes and models not currently in stock.
- Furniture companies and those who sell more unwieldy home improvement products, like air conditioning and solar panel systems, can use AR-assisted marketing and sales to allow customers to evaluate how their products will appear in a customer’s home before they purchase and make the big install.