In augmented reality product design uses, the technology enables designers and architects to more accurately and more cost-efficiently experiment with products before committing to a production run or full manufacture. AR renders digital data from engineering data management repositories as spatially-referenced 3D models. This enables 3D previews of products or projects during development, proof-of-concept, and prototyping phases. This is particularly useful for soliciting feedback from users or other stakeholders before making the final manufacturing/construction investment.

Augmented Reality Technologies

Augmented reality in product design may utilize a number of technologies for authoring, detection, recognition, and rendering. Once the correct data has been properly imputed, display and interaction can be done via mobile platform, properly equipped kiosks, desktop systems, and other stationary display types. The preferred user interface here is a touchscreen to enable fast exploration at minimal cost.

An advanced AR-assisted product design system allows remote users to interact with the program and offer feedback thanks to integrated collaboration tools and video conferencing.

Advantages of AR Use

The use of augmented reality in product design offers a range of key advantages for brands, designers, and architects. Advantages like:

  • Realistic renderings of ideas allow designers to gain immediate and more valuable feedback, both visually and in the form of data that gives designers the information they need to make design improvements.
  • With this feedback offered before a production run, brands and designers will have a reduced risk of developing products that offer low appeal or desirability to targeted users.
  • Additionally, it’s not just the superficial look of a product or construction project that users can see. AR-assisted product design lifts the lid for users to get unrestricted views.
  • Users can make realistic comparisons between the design product and existing competitors’ products.
  • The ability to solicit feedback from remote users allows for an accelerated evaluation timeline.

Organizations That Stand to Benefit with Augmented Reality Product Design

Just about any brand or company whose business is based on physical products or construction projects will find use in augmented reality product design technologies. This includes but is certainly not limited to industries such as architecture, automotive and heavy equipment, aerospace, civil engineers, defense contractors, electronics, gaming, electric power, energy and resource, and naval engineering.


The users primarily associated with augmented reality product design are the designers researching and creating new products and architects or engineers who utilize AR visualization capabilities to improve design processes. However, everyone associated with a particular product or construction project will find value in this technology as it opens the door to more knowledgeable collaboration.

A few example scenarios:

  • A prototype workshop among collaborating designers in the toy and gaming industry.
  • Critical visualization of architectural plans for a future residential community before construction crews break ground.
  • An automotive parts manufacturer can utilize AR technologies to allow product designers and non-technical stakeholders to more accurately examine the fit of a desired accessory in digital format before sending models onto prototype and production runs.